Impulse Buying is Big Business: What You Can Do to Save Money
by Sheri McGregor
Are you contributing to the more than $4 million in annual impulse buying retail sales?
TV and internet shopping have redefined impulse buys. Big ticket items like televisions, appliances, and even furniture are just a call or click away. And when you use credit cards instead of peeling actual cash out of your wallet, spending seems less real. Retailers set an impulse-buying trap. To win against the urge to spend, get yourself pumped. Repeating bad behavior strengthens unwanted habits, and the converse is also true. The more you resist giving in to impulse buying, the less power the urge to spend has on you next time.
Here are a few practical impulse control tips:
* Just say, “No thank you.” Check-out clerks are often required to offer you a promotional item. They’re used to customers turning them down, so don’t worry about bruising egos. Even if no one’s offering, you may be tempted to buy. It pays (literally) to remember that stores place items near the check-out counter to lure you. Outsmart their marketing, and save money.
* Make decisions ahead of time. Even a quickly jotted list before you enter the store helps. It’s a quick reminder of why you’re shopping in the first place. Stick to your list, and save money.
* Make yourself wait. If you spot something you want, delay. If it’s true love, you can wait three to five days. More likely than not, you will forget about the item after a day or two – - and spend less.
Exercise Your Self-Control Muscle
You can also resist impulse buys by powering up your overall self-control. Physical and mental exercise helps.
Brain teasers and cognitive exercises help you take control and spend smart rather than buy on impulse because exercising your mental muscle strengthens your overall self-control. One good mental muscle strengthener is looking at the word “red” written in the color blue and reading the actual word rather than identifying the color. Try it. Physical exercise goes hand-in-hand with cognitive strength. Continued self-control also builds self-confidence, which can help people better control themselves.
From their studies, researchers believe people who strengthen self-control through cognitive and physical exercises may better control impulse behaviors – - including impulse buying.
Power up your self-control muscles – - and save money.
Further reading and resources:
Building consumer self-control: The effect of self-control exercises on impulse buying urges
Fun books to strengthen your self-control muscle – - and control impulse buying:


